Radio Night 2021: Hurray for the radio
After a one-year hiatus, agencies and advertisers gathered on Wednesday evening for a networking event at Radio Night, hosted by Swiss Radioworld and the entire radio industry. 227 guests attended the open-air event at the Haus am See in Zurich Wollishofen. Werbewoche.ch was also in attendance.
In keeping with tradition, the Swiss radio world toasted and looked back on an unusual year on Wednesday evening. The figures show: Radio proved to be a stable medium during the crisis. As one of the media with the widest reach, radio is and remains an important part of the media mix for advertisers.
As it belongs to the Radio Night, the evening was also musically accompanied besides networking. Joya Marleen brought a lot of summer feeling to Lake Zurich with her acoustic set.
Starting signal for the Radioday
As every year, the Radio Night takes place on the eve of Radioday. The most important networking event of the Swiss radio industry is organized by Swiss Radioworld together with the local radio stations in this form since 2015.
"Even during the pandemic, radio has proven to be a crisis-resistant and reliable medium. In addition, digital audio has emerged as an absolute shooting star. And that's what we're celebrating together today," says Ralf Brachat, Managing Director Swiss Radioworld.
Admission to the event was based on the FOPH's 3G event concept.
