Trade fair Central Switzerland goes into the second round
Due to the COVID-19 pandemic, a trade show in Central Switzerland took place exclusively online for the first time in 2020. Now, organizer Roger Givel is already launching the second online trade show, featuring over 70 exhibitors: The opening concert begins on Thursday.
Roger Givel, founder of the Swiss platform for online trade shows, had reacted immediately in the Corona crisis and used the opportunities of digitalization to bring what trade shows are all about into the digital age. "This is how we create the conditions to bring industries, people and markets together now and in the future - online," Givel is quoted as saying in a statement.
The initiator could mobilize in the last weeks again over 70 exhibitors and promises a varied second on-line fair.
Virtual opening concert with Marc Pircher
On Thursday from 19.30 the pop singer Marc Pircher opens with a virtual concert at Trade fair-online.ch the second virtual trade fair of Central Switzerland.
"Digitalization is one of the most important trend topics of our time, with implications for the trade show industry as well," explains Givel. "We are pleased to take on a pioneering role here in Switzerland and to be able to offer companies a sustainable trade fair platform."
Weeks before the start of the trade fair, he launched a large-scale online advertising campaign for his second online trade fair.
