Event platform Eventfrog takes over Eventbooster AG
Eventfrog, an event calendar and ticketing platform, has announced the acquisition of Eventbooster, thereby expanding its media reach to include several media titles.
After several years of collaboration, Eventfrog acquires Eventbooster AG, which operates in Switzerland and Germany. Eventbooster is a promotion platform that enables event organizers to place advertisements in various print and online media.
The aim is to increase the visibility and success of events. Eventfrog organizers were already able to book promos in various media, but now they will receive direct access to the publication of their events with a publication guarantee. This should make it even easier to promote events in the future.
Eventfrog is committed to giving smaller event organizers a strong media presence. In view of the declining reach of cultural agendas due to a drop in sales and cost-cutting measures by the media, Eventfrog produces self-financed
Calendar of events. These efforts are intended to underline Eventfrog's commitment to promoting and supporting the diversity of the Swiss cultural landscape in the media.
