Entertainment congress in Andermatt heading for a record
The Swiss entertainment industry is preparing for the 360° Entertainment congress, which has already set a record with over 450 registered professionals. On Tuesday and Wednesday, the Radisson Blu Hotel in Andermatt will be the stage for discussions on the role of modern technologies in the entertainment industry.
The entertainment industry must also ask itself whether modern technologies are a blessing or a curse. The 360° Entertainment" congress offers space for debates on topics such as artificial intelligence, technological developments and their benefits for the industry. Numerous sponsors are present, which for the organizers of the congress is a signal of the industry's strong interest in these developments.
The core topics of the congress include the progressive integration of technology and artificial intelligence in entertainment. Tech giants such as Google and Meta as well as pioneers such as Pascal Kaufmann will share their visions of how AI enhances the experience of live events and performances.
The focus will also be on data management and personalized customer experiences. Practical examples will be used to show how data can be used to engage audiences more deeply and personalize experiences.
As a meeting place for decision-makers and creative professionals, the congress aims to provide an opportunity for networking and the exchange of new ideas. The event is organized by Ticketcorner and the ESB Marketing Network.