Entertainment summit of Ticketcorner and ESB as digital congress
Unlike in previous years, when the event was held in Interlaken, ESB and Ticketcorner are hosting this year’s «360° Entertainment» forum in the digital world. On March 16, 2021, 40 speakers will discuss the current situation and future prospects of the events industry.
The Digital Congress 360° Entertainment is aimed at event organizers, sponsors, advertising companies, event service providers, artist managers, media, marketing and consulting agencies and event venues. This year, Ticketcorner and ESB Marketing Network are not organizing it with industry professionals physically present, as is usually the case in Interlaken, but as a hybrid congress with live broadcasts from NEP Studios in Volketswil.
This year, the organizers want to take stock of the entertainment industry in Switzerland and internationally, which is struggling to survive due to the coronavirus pandemic. This is because it is not considered systemically relevant, which leads to uncertainty, standstill and anger. The end of the ban on events is uncertain. New regulations, collaborations and event models have emerged and are challenging the industry. What will remain and what will disappear?
Corona learning and challenges
The congress will take an in-depth look at medium and long-term prospects for event organizers, sponsors, media and service providers. 40 top speakers will provide insights into the following key topics in six forums: Future opportunities, technology, sponsoring, security and venues.
Co-President Mattea Meyer of the SP Switzerland and SMPA President Christoph Bill will be among the speakers. Futurologist Dietmar Dahmen will give an outlook in these unusual times. On the economic and political consequences of the corona crisis. Paperless event access, new digital solutions for arenas and the face as an admission ticket are just a few examples of how digitalization is establishing itself in the event sector.
The Bonn-based company Placeit will be demonstrating how event organizers can use tracking methods for themselves even after corona. The concept of live monitoring for several thousand people will be presented at the congress. Felix Frei, President of the Swiss Stadium and Arena Operators Association (VSSA), as well as representatives from the Zurich Film Festival, Samsung Hall, Placeit, several well-known artists and many other decision-makers on the sponsor side will also be present on stage.
The streams will also be available to participants after the event on March 16, 2021.
