The Switzerland Tourism Influencer Summit 2019 shows a diverse Switzerland

The second edition of the Switzerand Tourism Influencer Summit, which consisted of two parts, was very well received by the 30 influencers who attended. The first part consisted of a seminar at the Hard Rock Hotel Davos, which served the influencers for further education and networking. In the second part, the influencers were presented with Switzerland as a vacation destination as part of a tourism program. Basel, the St. Gallen-Lake Constance region, Zurich and Engadin Scuol Zernez were shown.

During their stay in Switzerland, the influencers have already published numerous posts and stories on Instagram. In addition, they will process the collected material and publish it on their various platforms by the end of July. The posts will then be incorporated into Switzerland Tourism's social media communication and thus further disseminated.

The summit, to which only the leading influencers per topic and country were invited, not only helped Switzerland to achieve a considerable presence in social media, but also contributed to Switzerland Tourism, Graubünden Holidays and the Davos Klosters destination being able to further expand and strengthen their influencer network. In addition, important conclusions for future influencer marketing could be drawn from the summit.

Summit partners Swiss International Airlines SWISS and Swiss Travel System STS also received positive feedback from influencers and were able to benefit from the collaboration at the Summit.