ADCE runs "The Festival of Festivals" in live digital format
The 7th Festival of the Art Directors Club of Europe ADCE becomes a digital live format. As part of «The Festival of Festivals», the ADCE will unite keynotes, talks and events as digital livestream content from all over Europe for the first time on November 6, 2020. ADC Switzerland will be there with Neutral Zurich and the contribution «How to strategize brands in the age of confusion».
This year, for the first time, the ADCE is organizing together with the national clubs its Festival and will broadcast talks and events from various cities across Europe. The festival will take place digitally on Friday, November 6, creating a virtual space for the European creative community.
The centerpiece of the festival will be a lecture series titled "Prototyping brands for a new era," which will feature people and brands who are prototyping, iterating, experimenting and trying to make the world a better place.
Connections across Europe
Furthermore come a Dozen slotswhich will feature top speakers and creative content from the national clubs. In addition to Germany, Finland, Ireland, Italy, Iceland, Lithuania, Latvia, Austria, Portugal, Spain, Cyprus and Ukraine, Switzerland is also present with a slot of ADC Switzerland and the contribution of Neutral Zurich. ADC members Michelle Nicol and Rudolf Schürmann will speak on the topic: "Metadata, the virus and the collapse of consensus-based reality are catapulting us deeper and faster into the 21st century. What does this mean for the development of brand strategies?"
The Future of conscious business
"Creativity with a conscience" is the theme on which the keynote speakers will speak on November 6. "We want to showcase the people who are at the forefront of this movement; who are making sure our industry is noticed for its ideas and positive impact on culture, society, the economy, the environment and a better future," sums up Steve Vranakis, curator of the festival. In his words, Vranakis represents a cross-section of organizations, countries across Europe and individuals from all walks of life.
