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  • Big Picture
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Social media

Meta reaches attractive target groups better - and cheaper - than TV

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Media

Time-shifted TV without compulsory advertising to become more expensive from October 4

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Media

Zattoo offers replay TV without additional fee and introduces skip function for TV commercials

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Digital

Fathi Derder becomes Managing Director of the Swiss Digital Initiative

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ShowBiz

Lighthouse project for a sustainable and future-positive Liechtenstein

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Business

Tim Ringel to boost expansion of Matto Group

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Campaigns

"Our world is Basel": Mona and Mateo with new campaign for BKB

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Media usage

Printed telephone directory to be discontinued after 142 years - "Yellow Pages" to remain

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Business

Boutiq launches Creative Studio Boom: "Playground for new styles and forms of implementation".

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Campaigns

Worldwide Sika campaign "Beyond the Expected": Diverse and uniform at the same time

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Campaigns

Corpmedia creates Storyworld rock-solid data center for Bouygues

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Campaigns

Friendly greetings for Rivella: discover routes on social media

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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