"Our world is Basel": Mona and Mateo with new campaign for BKB
Local anchoring and sustainability: This is the basis of Basler Kantonalbank's strategy. To this end, the agency Mona und Mateo created the new platform "Our World is Basel" along with the associated campaign.
Basler Kantonalbank, or BKB for short, is a regionally active bank. Its catchment area is limited to Switzerland's most beautiful city and its surrounding region. Nevertheless, global issues such as climate change, the sustainable use of resources or the promotion of an inclusive society are of concern to BKB and its customers.
Basler Kantonalbank wants to tackle and exploit the challenges and opportunities that arise from this - as a natural part of this world, but with a clear focus on the local. It communicates this claim with the platform "Our World is Basel.
The guiding idea developed by Mona and Mateo sums up what BKB stands for: 120 years of solidarity with the region and the mission to support and develop it sustainably. The result is a comprehensive campaign. The emotional image film is intended to lay the foundation for a broad performance showcase of BKB's sustainable commitments and products on all channels.
"With 'Our World is Basel' we have developed an accessible and at the same time surprising platform to express Basler Kantonalbank's multifaceted sustainable commitment to the region, but also to be able to draw attention directly to our services," says Raffael Kouril, Head of Branding & Sponsoring at Basler Kantonalbank.
Responsible at Basler Kantonalbank: Mathias von Wartburg, Raffael Kouril, Patrick Riedo, Markus Wittenbecher, Samuel Maier. Responsible for concept and implementation at Mona and Mateo: Nicole Waldis, Nadine Zürcher, Lesley Ryffel, Meret Lauener, Mona Fluri, Mateo Sacchetti. Production: Aviaticfilms. Directed by: Omid Taslimi. DoP: Fabian Kimoto.
