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MarKom

What does... "PIC" actually mean?

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Awards

Merkle and Fortius win German Innovation Award

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Campaigns

Search heroes for Swiss Bankers: how to profit from the strong franc

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Business

Asap implements new website for Wanner Immobilien

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Job Change

McDonald's Switzerland appoints head of communications to head of human resources

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MarKom

SLK: No proof of a climate-neutral World Cup

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ShowBiz

EqualVoice Summit: advancing gender equality in the media

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Business

Werbekraft Nordost creates new brand "Kraftplus

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Media

Vegetable roulette: Watson and Bosch spin their wheels

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Job Change

Laura de Weck and Jennifer Khakshouri host the Literature Club

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Business

ServiceNow study examines declining brand loyalty among the Swiss

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Digital Subscription
Illustration: Silvan Borer
MarKom

Advertising and truth

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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