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Media policy

Initiative to reduce SRG fees has come to fruition

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Commerce

9 out of 10 customers want to know whether they are communicating with AI or a human being

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Media

Journalist acquitted in Valais court

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Business

Audiokanzlei opens third studio at Zurich Stauffacher

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Digital

Unfair competition? Microsoft detaches Teams from software packages

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Apps

Twitter successor X gets voice and video calls

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Job Change

Martin Vogel joins the Echowerk sponsoring team

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National campaign to encourage data backup

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Meta-analysis by Teads shows direct correlation between attention and brand perception

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MarKom

Tui Suisse launches cooperation with musician Bligg

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MarKom

Nudging: A little nudge...

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MarKom

Bühler&Bühler launches podcast series on the topic of nudging

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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