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Pax Website mit neuer KI-Bildwelt online. Quelle: zvg
Branding

Pax Brand Refresh: Scholtysik Designs Anniversary Campaign

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Bernard Maissen ist neuer Präsident des Schweizer Presserats. Quelle: zvg
Job Change

Bernard Maissen to Become President of the Swiss Press Council

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Bild: HSG Leon Olbrecht
Big Picture

Out of the Niche

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KI als Partner zur Freisetzung menschlichen Potenzials. Quelle: zvg
MarKom

Dentsu: How AI Is Changing the Relationship Between People and Brands

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Graubünden Ferien wirbt mit stillen Chören für Ruhe. Quelle: zvg
Campaigns

Wirz Makes the Graubünden Vacation Campaign Unusually Subdued

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Menschliche Faktoren entscheidend für Leadgewinnung. Quelle: zvg
MarKom

Maybaum Film Presents the "Swiss Video Marketing Trends 2026" Study

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«GET GSCHIDO» Kampagne setzt auf den gschido-Fuchs. Quelle: zvg
Campaigns

GET GSCHIDO Campaign: Yeas Turns a Knowledge Gap into a Concept

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MarKom

Customer-Centric and AI-Driven: What Modern Customer Management Requires Today—and How to Achieve Customer Centricity on Four Levels

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MarKom

Cannes Lions 2026 – Day 3: Between «Advertiser of the Year» and the Black Eyed Peas

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FC Aarau Tippspiel als Beispiel für Gamification. Quelle: zvg
Digital

Gamification in Marketing: blueheart and Previon Launch "Blick-Tipparena"

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Swiss Soap Edition: Nachhaltige Naturkosmetik mit Luzern-Sujet. Quelle: zvg
Branding

Vaudeville illustrates «The Swiss Soap Edition»

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Robotec: Ingenieure und Roboter schaffen Innovation. Quelle: zvg
Branding

Robotec Brand Identity: allink Sharpens the Digital Enabler

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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