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MarKom

Maybaum Film and BFU present good role models for safe cycling

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Business

TBS presents the "Service made by ETH" for ETH Campus Services

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Media

Pryntad and Ringier Advertising want to digitize the Swiss print market

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Business

Yellow gives Giardina a second spring

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Media

Goldbach and TF1 Group intensify partnership

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Social media

Musk wants new X users to pay for posts

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Budgets

Traditional brand Stewi with a big comeback from TheGuys

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MarKom

FOT interview: "Swissness, Swissness and more Swissness"

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Campaigns

Atoll with new campaign for Leonteq

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Business

Management buyout: Nueva leaves Valencia Group

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MarKom

Study: Brand loyalty is declining rapidly

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Job Change

Claus Broeckers is the new CEO Germany & DACH at Group M

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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