Goldbach and TF1 Group intensify partnership
TF1 Pub is partnering with Goldbach Audience to market advertising space on the French-language streaming service TF1+ and the TF1 Info website in Switzerland.
In 2023, Goldbach Media had already announced the marketing mandate for the linear TV advertising space of the channels TF1, TMC and TFX. Since this year, video ads for instream advertising on the free streaming platform TF1+ and the news portal TF1 Info can also be booked via Goldbach in Switzerland. The French platforms complement the Goldbach Video Network and the Goldbach Digital TV Network and are marketed in Switzerland by Goldbach Audience.
Goldbach's video inventory includes the streaming platform TF1+, which was launched in 2024. This was designed in line with new video consumption habits to offer French-speaking audiences a unique information and entertainment environment with high-quality, family-friendly programs that connect. TF1+ reaches around 850,000 unique streamers in Switzerland.
Goldbach is also expanding its online portfolio with TF1 Info. The news site offers a free and accessible range of information from various departments of the TF1 and LCI editorial teams.
"With TF1+ and TF1 Info, our video network, together with Dailymotion and 20 Minutes, has achieved a significant market share in French-speaking Switzerland. This opens up new opportunities for our advertising clients to reach the francophone audience in Switzerland with their video campaigns," says Alex Beerli, Director Partner & Product Management at Goldbach Audience.
