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MarKom

Dentsu Ad Spend Report 2024: Swiss advertising market optimistic

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Digital

KImpact and Metaverse Academy launch "AI Superpowers" program

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Media

Blue Cinema opens first cinema in French-speaking Switzerland

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MarKom

What does... "merch" actually mean?

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Job Change

Two new additions to Transformer

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Media

New look for SSM on its 50th anniversary

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Job Change

Blick's politics department receives dual leadership

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Campaigns

Kind regards: The Woz read on time

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Job Change

Marieke Bos-van den Berg becomes Chief People Officer at Ringier

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Media

Change in the Mediapulse Board of Directors

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Business

Allink: Branding with a Riviera feel for Ghilli

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MarKom

AI is used in Swiss corporate newsrooms

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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