New look for SSM on its 50th anniversary
The Swiss Media Workers' Union (SSM) will celebrate its 50th anniversary in 2024. To mark the occasion, the media union is giving itself a fresh and modern visual identity.
On Thursday, the SSM unveiled its new corporate design at the delegates' meeting, which includes a new logo as well as a new logo. a new website includes. The visual makeover underlines "the SSM's commitment to continuous development and renewal", the media union writes in a press release. Even after 50 years, the union is not tired of facing new challenges and standing up for the interests and rights of media professionals in Switzerland.
Proud history and a look into the future
Since it was founded in 1974 in Origlio TI, the SSM has been fighting with its members for good conditions in the media industry and a strong public media service. A look back shows that wages, equal working conditions, media diversity and public service are recurring core issues that have shaped the SSM's trade union work.
"Much of what we take for granted today is thanks to the tireless efforts of the trade unions," says Co-President Salvador Atasoy. "Shortly after the SSM was founded, the collective labor agreement (CLA) with SRG was a key issue, and the introduction of the 40-hour week in 1988 marked a significant milestone in the improvement of working conditions."
Co-President Rafaël Poncioni adds that there is still a lot to do: "Especially in view of the attack on the public media service by the halving initiative."
At the Assembly of Delegates, the SSM adopted resolutions on the defense of the public service and the implementation of the agreement on working conditions.
