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MarKom

Burson brings in Senior Account Director from the "center"

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MarKom

The power of imperfection: How even incomplete data enables measurable success

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Media

13,000 screens auctioned off in a matter of seconds

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Media

How Sky is promoting the second season of "House of the Dragon"

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Business

"Role model for modern corporate management": Mind Studios gets dual leadership

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Awards

Cannes Lions - Shortlists, Insights, Lions: m&k Werbewoche.ch reports live here

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Business

Brand impetus for Kitzbühel: repositioning "like a fashion brand"

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MarKom

Boom in start-ups due to AI

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MarKom

Dachcom develops community platform for Labor Team

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Campaigns

Ediii with new image campaign for Ecap education center

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Campaigns

Helvetic Tours: AI swimming animals and a new Tiktok concept

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Campaigns

Nutshell and Flin drum up support for biodiversity

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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