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Awards

Grand Effie for Migros campaign "Oui zum Non" by Wirz

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ShowBiz

Trend conference: AI and understanding will shape the specialist media

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Digital

Swiss population neglects cyber protection

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Job Change , Media

Tamedia appoints head of all titles in French-speaking Switzerland

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MarKom

DeepL introduces live translations

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RTL Group
Media usage

Advertising slump depresses RTL figures

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Creativity

TrueStory manages Swype's social media platforms

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Business , Job Change

New management for Compresso

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Campaigns

Yellow pours the wine festival Basel

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Business

Lukas Gresch-Brunner becomes a partner at Hirzel.Neef.Schmid.Konsulenten

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DExAT

Starbucks Austria relies on Fake Out of Home

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DExAT

Why young people are increasingly listening to influencers when shopping online

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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