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MarKom

Serviceplan: UBS becomes a mountain railroad

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Spotlight: When the farmer disappears into the barn

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MarKom

Jung von Matt launches a 100,000 steps promotion

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Y&R Group Switzerland: Shirts that can withstand anything

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Commerce

Video advertising in premium editorial environments increases purchase intention

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MarKom

Corpmedia: Strategic competence expanded

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Customer loyalty with mobile advertising works best on premium editorial websites

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Media

NZZ Media Group buys lifestyle magazine Insider

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MarKom

The five most important questions when rebranding

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MarKom

TBWA\Zurich: This doesn't happen every day

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ShowBiz

Bodensee-Vorarlberg Tourism goes completely digital

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Commerce

The top 10 content formats for successful lead management

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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