NZZ Media Group buys lifestyle magazine Insider

Insider is the lifestyle magazine of Central Switzerland with a focus on regional news and events from the areas of gastronomy, shopping, people and nightlife. It is published bi-weekly and distributed via gastro establishments, well-frequented business premises in the region and cinemas, as well as via boxes on public property. Caroline Thoma, Managing Director of Reach Media, is pleased with the new product in the portfolio in a statement: "Insider is a great addition to our existing publications in the Central Switzerland region. The integration into a larger media company makes it possible to expand the product digitally and also strengthen the brand by means of radio and TV." The NZZ Media Group is taking over all employees of Insider and integrates it into the existing structures of the Reach Media and NZZ Media Solutions business units.