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  • Big Picture
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Campaigns

ViznerBorel positions Ragman as a brand for real men

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Big Picture

Live Nation takes over Openair Frauenfeld - and is said to have its sights set on the ticket market

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Media

UPC and Teleclub examine inclusion of e-sports in programming

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Media

NZZ am Sonntag escapes reprimand because the violation was not "obvious"

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Job Change

Change of leadership at Y&R Group Switzerland - CEO Andreas Widmer leaves

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Media

Press Council reprimands Basler Zeitung: Allegations instead of facts

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Campaigns

Leo Burnett Switzerland's advice for Localsearch: Let them do it instead of doing it yourself

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Digital

Infographic: Programmatic Advertising and Interaction Rates in Switzerland

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Job Change

Philipp Benker succeeds Andreas Gran at Scout24 MediaImpact

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Awards

Swiss film music composers nominated for Music + Sound Award

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Media

Migros magazine printing contracts reassigned - to Tamedia and NZZ

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MarKom

Customer orientation needs a new corporate organization

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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