Leo Burnett Switzerland's advice for Localsearch: Let them do it instead of doing it yourself
From appointment management to company website design, a new B2B campaign positions Localsearch as the better solution for typical SME challenges.
After Search.ch, Leo Burnett Switzerland was also awarded the contract for Localsearch, the B2B brand of Swisscom Directories. Localsearch offers digital marketing solutions for small and medium-sized companies and is Switzerland's largest provider of professional websites at a fixed price. The corresponding "My Website" offering is supplemented by the "My Cockpit" customer management tool.
The new campaign developed by Leo Burnett places the two service offerings, each with its own subject matter, in various channels and target group segments: as online films, display and radio advertising, and as advertisements in industry titles.
The basis for the conception of the subjects for "My Website" was the insight that many entrepreneurs spend too long tinkering with half-baked solutions instead of leaving their online presence to the professionals. And so the main commercial shows how a restaurant business comes to a standstill because the chef is more concerned with web design than his actual job.
The "My Cockpit" service is primarily aimed at companies with a lot of customer traffic - restaurants, beauty salons, therapists and hairdressers, who often have too few resources to manage appointment requests optimally. You would actually need more than two hands to do this, as you can see in the online film. Or you can simply rely on the services of Localsearch.
Responsible at Localsearch.ch: Christina Hoffmann (Head of Marketing), Miriam Westermann (Senior Marketing Manager), Eliane Walder (Marketing Manager). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Christian Bircher (CD Art), Mark Stahel (Text), Dominik Zekar (Graphics), Dominik Mätzener, Lara Cavelti (Consulting), Suzana Kovacevic (Art Buying). Film production: Pumpkin Film, Justin Reardon (director), Jingle Jungle (sound); Nick&Chloé (photography).