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  • Big Picture
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Big Picture

Better measure marketing and communication

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Big Picture

SWA Annual Meeting: "Place to be" for advertisers

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Campaigns

Friendly greetings creates campaign for staff recruitment

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Digital

Customer reviews on the Internet: And which review type are you?

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Commerce , MarKom

How brands protect themselves from threats on social networks

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Business

"Influencers have always been a factor. Not a new invention."

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Big Picture

Foundation of Swiss Marketing Bern: Bernfutura and Bern Zytglogge join forces

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Job Change

Dominique Moccand becomes new editorial director of the Sursee Week

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MarKom

Brand Affairs takes over Swiss media relations for Smart Valor

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Commerce

Media week with daily newsletter

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Media

Observer appears in new dress after redesign

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Last but not least

More and more Americans are ordering online while drunk

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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