Observer appears in new dress after redesign
On March 16, 2018, *Der Beobachter* will be relaunched with a modernized look and a distinctive design. The new look highlights the strengths of *Der Beobachter* even more effectively and quickly and clearly guides readers to the heart of the in-depth stories.
"The Observer stands for independent and credible journalism. The basis for this is extensive research work. With the redesign, we want to do even better visual justice to the high editorial standard," said Roland Wahrenberger, head of the Beobachter Group, in a statement about the new appearance.
The new layout creates more contrast and calm. Colors are used in a reduced way so that images have a stronger impact and readers are guided clearly. The new fonts are bold and have a high recognition value; titles, facts and quotes immediately catch the eye. In this way, the editorial team wants to make it easier for readers to grasp the content quickly.
"It was important to us during the visual refresh to continue to develop this traditional magazine with respect and attention to detail, while remaining true to the Beobachter design," says Christof Auer, project manager and art director Beobachter.
