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  • Big Picture
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MarKom

Hej wins ETH Board Annual Report

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Campaigns

Real entrepreneurs vouch for competence and foresight

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Last but not least

A warm welcome!

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Pressure from the media industry: WEMF changes MACH calculation

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Social media

Why brands should run more ads in Instagram Stories

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Campaigns

Jung von Matt/Limmat creates packaging design for protein-rich Bündnerfleisch

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Campaigns

Comet has water damage

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Big Picture

Tamedia invests in fintech startup Lykke

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Media policy

Draft media law insufficient for Basel-Land government

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Media

More money for local radio and regional TV, but not for SRG

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Campaigns

Sir Mary strikes with new campaign for Comparis

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Awards

Double bronze for Switzerland at the Max Award in Berlin

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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