Sir Mary strikes with new campaign for Comparis
Fall is the season for health insurance. But Switzerland is a country where people are reluctant to switch providers. A large portion of the population rarely considers switching to optimize their insurance coverage. Sir Mary hopes to change that with its new campaign.
"Unfortunately, life doesn't always give us a choice," says Ergin Iyilikci, Chief Communications Officer and member of the Executive Board at Comparis.ch. "That's precisely why we should make the decisions we can influence ourselves quite consciously. This includes how I want to take out health insurance. With the new campaign claim "Decide what you can," Comparis wants to accentuate precisely this urgency for all insurance topics."
The campaign comprises three main films, all set on an overstylized tennis court. This forms the framework for a deliberately ironic narrative. Always the same: A young tennis player takes her serve. In the process, the viewer is warned by a dramatic staging of possible incoming dangers - but thus lured onto the wrong track. At the end, each story takes an unexpected turn, referencing the unpredictability of one's own life.
The campaign will also be expanded with bumper ads, various social applications, banners and native ads and will run from mid-September on the Swiss portals with the widest reach and in thematically appropriate environments.
Responsible at Comparis: Ergin Iyilikci (CCO), Frank Mickeler (Head of Marketing), Anja Teschke, Philipp Kaufmann, Max Wölfle (all Marketing), Dorota Palubicka (UX), Dominic Stöcklin (Head of Social Media/Content). Responsible at Sir Mary: Florian Beck, Pascal Baumann, Katrin Espelage, Constantin Camesasca, Luca Zurfluh, Paul Gutjahr, Nicolas Hostettler, Patrik Kesseli, Fabian Habisreutinger, Vanessa Habisreutinger, Ria Breitenmoser, Sofia Kaitala, Marc Hünerwadel. Responsible for production: Joffrey Jans and Kai Kurve (Wolf&Lamm Director Duo), MØM (Film Production).
