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  • Big Picture
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Emarket präsentiert die neue Website. Quelle: zvg
MarKom

Emarket's New Look: After Ten Years, the Agency Turns to AI

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Finn Stein informiert über die Neuerungen. Quelle: zvg
Media

Changes to the WEMF's MACH Research System

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Media

Consistency as a Brand Strength: Blick Integrates Campaign and Visual Identity

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Die gfm beleuchtet KI im Marketing. Quelle: zvg
Association News

gfm Trend Conference 2027: What Only Humans Can Do in Marketing

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Der Ideenfriedhof finanziert die Reise nach Barcelona. Quelle: zvg
Awards

Graveyard of Ideas: ADC Switzerland Sends Duo to Barcelona

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Valencia gestaltete das neue Kampagnen-Inserat. Quelle: zvg
Campaigns

Coop Hello Family: The Fairy Godmother Is Granting Wishes Again

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MarKom

Sports Sponsorship: «The Lion’s Orphaned Chest»

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Swiss Wine lanciert nationale Werbekampagne. Quelle: zvg
Campaigns

Family for Swiss Wine: For connoisseurs. And everyone else.

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WPP gestaltet neue TV-Kampagne für Goldbach. Quelle: zvg
Campaigns

"TV IS…" Campaign: WPP Media Showcases the Strengths of TV

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Das bgs Chur erneuert seine Gebäudebeschriftung. Quelle: zvg
Branding

bgs Chur's New Brand Identity: One Brand, Many Touchpoints

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Arne Kochanski verstärkt SHAPEs Führungsteam. Quelle: zvg
Job Change

Arne Kochanski Strengthens AI Consulting at SHAPE

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Lidl und WWF lancieren neue Ernährungskampagne. Quelle: zvg
Campaigns

Lidl Switzerland Campaign: Enjoyment, Not Sacrifice, on Your Plate

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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