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Digital

Swiss increasingly store via smartphone

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Job Change

Raphaël Pomey becomes new editor-in-chief at La Région

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MarKom

Army advertising in St. Gallen schools

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Apps

Spotify misses its own targets for subscription customers

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Campaigns

Junghänis for BLS: The job with the best prospects

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MarKom

Uber cuts one in three marketing jobs

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MarKom

Too small a budget is the biggest job-breaker in PR

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Campaigns

The vacation makers: Hapimag launches advertising campaign with its own employees

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Campaigns

Ruf Lanz for VBZ: Every passenger is automatically a bit of Greta

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Media usage

Switzerland is still an iPhone country

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Social media

Facebook Like button requires user consent in the EU

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Campaigns

Sir Mary implements content offensive for Sunrise Freedom Young

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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