Junghänis for BLS: The job with the best prospects
BLS is looking for new train drivers. The Swiss private railroad company offers over 50 apprenticeships every year. The Bern-based agency Junghänis has implemented a recruitment campaign for BLS.
The campaign illustrates what makes the job of train driver so unique: the best views of Switzerland's picture-postcard landscapes.
Director Eric Andreae and Shining Pictures are responsible for the filming of the campaign. The main clip will be used as a 42-second and 15-second clip in two languages on social media, in various online media, on Passenger TV and on eBoards.
All advertising material leads the user to a landing page where the profession of train driver is described in detail.
Responsible at BLSMarc Scaccia (HR Consultant); Timo de Wit (Communications Manager). Responsible for JunghänisJulien Junghäni (AD/CD); Roland Zenger (AD); Martin Arnold (Freelance CD). Responsible at Shining PicturesEric Andreae (director and editor); Marc Bachmann (cinematographer); Pascal Duschletta, Sophie Toth (producers); Simon Hardegger (grading); West One Music and UKO (music and SFX).
