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Media

SRF Director Nathalie Wappler elected to the German Media Council

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Branding

Comment: What the Berlin police giveaway has to do with brand management

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Work&Life

"Positive leadership can turn companies into places where people enjoy working"

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Media , Media policy

Does the public service have a future? SRF Director Nathalie Wappler in conversation with Reto Lipp

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MarKom , ShowBiz

APG|SGA Hoffest: 20 years outside and not a bit warmer

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MarKom

Behind the AI Commercial Hiltl "Let Animals Grow Old"

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Media

SRF launches "Fact or Fake?" theme week on disinformation

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ShowBiz

Aqua Spa unifies its brand identity with a new umbrella brand

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Work&Life

Michael Maeder leaves Switzerland Travel Center after 14 years as CEO

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Digital

PubMatic launches tool for AI-supported advertising campaigns

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MarKom

How Havas and Cailler are modernizing the brand on social media

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Creativity

Jung von Matt with global campaign for Mini and Paul Smith

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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