How Havas and Cailler are modernizing the brand on social media

With a recently revised brand identity, new signature, new tone of voice, new visual identity, Cailler also wanted to rethink its social media presence to fully reflect its new brand universe. Working closely with Cailler's teams, Havas developed a completely redesigned social media strategy. The aim is to create authentic and emotionally coherent communication.

In addition to the comprehensive revision of the art direction of the feeds, Havas has defined the foundations of a sustainable and structured social media strategy:
- Clear thematic classification of content
- Hashtag typologies adapted to each format
- Planning that combines creativity, coherence and efficiency

The result is content that is more easily recognizable throughout Switzerland, strengthens audience engagement and is perfectly aligned with the new brand identity and the associated new positioning. Tiffany Vossen, Head of Communications at Cailler: "We wanted a social media presence that would bring joy and smiles without falling into clichés. Havas understood this nuance and managed to translate our brand world in a precise, modern and authentic way."

All social productions were realized entirely in-house by the Havas teams. From photo shoots and video shoots to the integration of AI tools, every format was conceived, produced and finalized at Havas. An integrated approach that ensures complete visual and strategic coherence while optimizing resources and timings.

Responsible for communication: Tiffany Vossen, Havas CH; Creative Director: Gabriel Mauron; Art Director: Laura Cros Strategic Director: Alexia Rayar, Account Manager: Maxence Fort, Contact média Havas CH, Maxence Fort.