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Awards

Best of Swiss Apps: These are the ten master candidates

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Why customer experience leads to success

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MarKom

Email remains top channel for Black Friday campaigns - SMS gains ground

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Campaigns

PAM for BDP: asterisk text, holey cheese and spider(s)

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Job Change

Silvia Fleck leaves NZZ TV

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Digital consultation: Franz&René promotes CallDoc from Groupe Mutuel

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Awards

Swisscom wins Clear Channel's Digital Out-of-Home Award

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Business

New management: The Berta agency reorganizes itself

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Digital

Also thanks to "Höhle der Löwen": Banking fintech Neon has grown strongly

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Social media

Bots lead Twitter debate on e-cigarettes

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Digital

Finews.ch launches Finews.life

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Digital

Demographics remains strongest targeting segment in Programmatic

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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