New management: The Berta agency reorganizes itself

The communications agency Berta, based in Zurich's Kreis 3 district, was launched in 2015 and grew to a team of 13 within four years. Berta specializes in online communication - with a focus on issue and voting campaigns. Most recently as part of the Yes campaign for the STAF vote won last May. Berta also counts clients from the energy and environment, health, nutrition, finance and non-profit sectors among its client base. The agency sees itself as a full-service provider, offering strategic consulting, content and IT products.

In the summer, the agency reorganized itself. Co-founder Heike Scholten has left the company and is now working with Berta on a project basis in a cooperative relationship with the agency Sensor Advice, which she manages.

In addition to CEO and co-founder Janick Tagmann, the management team gets two new faces. Berta's long-time project and team leader Joelle Broummana is now a partner and deputy managing director of the company. Andreas Hauri, former editor at Tamedia and project manager at Berta also joins the management team as partner and head of campaigns. The reorganization coincides with a new online presence here.

The new management: Joelle Broummana, Janick Tagmann and Andreas Hauri (f.l.)

Under the Berta Digital label, the Zurich-based communications agency offers online solutions for votes and elections. The service is meeting with demand, particularly in the election year, according to a statement: in 2019, a three-digit number of politicians opted for Berta Digital's campaign software. The software allows candidates to go online in a matter of minutes with the help of a straightforward auto-onboarding wizard. In turn, a user-friendly cockpit is used to manage donation tools, "actualities," testimonials, and the company's own social media channels. Berta now also offers the same tool for voting campaigns.