Digital remains the trump card

Dr. Isabel Huber of McKinsey is an expert in digital marketing. In this interview, she discusses the future of digital marketing, the challenges and opportunities of data-driven performance—and why her company does not believe in an offline renaissance.

Denise Weisflog - December 13, 2021

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Digital remains the trump card

Dr. Isabel Huber of McKinsey is an expert in digital marketing. In this interview, she discusses the future of digital marketing, the challenges and opportunities of data-driven performance—and why her company does not believe in an offline renaissance.

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