Barbie's liberation

With its blockbuster «Barbie,» Mattel has distanced itself from stereotypical gender roles and beauty ideals—and shows that all women today can be as free as Barbie if they dare to forge their own path. The toy manufacturer has led the way.

Irmela Schwab - June 2, 2024

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Barbie's liberation

With its blockbuster «Barbie,» Mattel has distanced itself from stereotypical gender roles and beauty ideals—and shows that all women today can be as free as Barbie if they dare to forge their own path. The toy manufacturer has led the way.

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