"There will be no further advertising bans from Brussels with me".
EU Media Commissioner Viviane Reding has finalized the draft for a new EU television directive. completed. This is intended to give advertising even more space on television.
EU Media Commissioner Viviane Reding has
has recently finalized the draft for a new European television directive
was introduced. This is intended to replace the previous regulations from 1989
and 1997 and give advertising even more space on television.
to create. The aim is to "eliminate outdated, very rigid regulations that are not
more in keeping with the spirit of the times and throw superfluous
Restrictions for program creators that existed in the old guidelines,
abolish", Reding explains to Der Spiegel. For example
In future, it will no longer be necessary to record in detail whether and how often
programs may be interrupted by advertising. Reding emphasizes
however, that she by no means wishes for "American conditions", where
the programs are interrupted by commercials every two or three minutes
be introduced. A maximum limit of 12 minutes of advertising per hour is intended to
prevent. However, the EU directive now allows advertising interruptions for
News programs.
Reding wants to regulate as little as possible and thus achieve as little as possible,
that television remains affordable and free-to-air.
Television programs should become more accessible for advertising so that
program providers can tap into new sources of funding. The
The Commissioner wants to protect print media from new regulations.
Indirect economic burdens on the press due to rules that
were actually intended for other sectors are to be tracked down and
be eliminated. With it, there will be no further advertising bans from
Brussels, explained Reding. The Luxembourger has been
The formation of the new EU Commission under President Barroso last
year for media and information society.
has recently finalized the draft for a new European television directive
was introduced. This is intended to replace the previous regulations from 1989
and 1997 and give advertising even more space on television.
to create. The aim is to "eliminate outdated, very rigid regulations that are not
more in keeping with the spirit of the times and throw superfluous
Restrictions for program creators that existed in the old guidelines,
abolish", Reding explains to Der Spiegel. For example
In future, it will no longer be necessary to record in detail whether and how often
programs may be interrupted by advertising. Reding emphasizes
however, that she by no means wishes for "American conditions", where
the programs are interrupted by commercials every two or three minutes
be introduced. A maximum limit of 12 minutes of advertising per hour is intended to
prevent. However, the EU directive now allows advertising interruptions for
News programs.
Reding wants to regulate as little as possible and thus achieve as little as possible,
that television remains affordable and free-to-air.
Television programs should become more accessible for advertising so that
program providers can tap into new sources of funding. The
The Commissioner wants to protect print media from new regulations.
Indirect economic burdens on the press due to rules that
were actually intended for other sectors are to be tracked down and
be eliminated. With it, there will be no further advertising bans from
Brussels, explained Reding. The Luxembourger has been
The formation of the new EU Commission under President Barroso last
year for media and information society.
