TV magazines and no end in sight
Another announcement: From summer 2006, Rüdiger Hahn wants to compete with Ringier and his brother again.
Will viewers soon be able to choose between
choose more program guides than channels? The Swiss market of
TV magazines is becoming increasingly tight. The
HM-Verlag started with TiptopTV and Ringier with TV2, and U1 is going into the market with
his as yet unchristened project (working title TVTime) into the
Starting holes - more competition is already on the horizon. Rüdiger Hahn
wants to return to the stage next year, which he left in August 2004.
with the sale of TVvier to Ringier.
"I have a ready-made concept in the drawer," reveals Rüdiger
Hahn told Werbewoche. However, it will remain there until
Summer 2006, because that is how long the exclusion from competition that was
sales contract for TVvier. But then Hahn wants to
really get going: With a fortnightly and a monthly
Program booklet.
"I was the first to come up with the idea for a 14-day magazine," says Hahn
confidently. With his monthly magazine, however, he has also immediately
the naming rights for the planned two-week title - namely TV2 - to
Ringier sells. His new project is to be of higher quality than the
competitors that have already been launched. "I assume that my concept
outshines the others," says Hahn. The magazine will also be more expensive
than TV2 and TiptopTV, "because quality and editorial content simply
have their price". The monthly program, which is to start at the same time,
Hahn, on the other hand, wants to bring them to market more cheaply.
The fortnightly magazine will be launched with a broad distribution.
For this large print run, Hahn is "working with a number of printers in the
neighboring countries". Later, however, the magazine will be published in the
Switzerland - as soon as there is a "reasonable print run", Hahn
has reached 40,000 to 50,000 copies.
Incidentally, Rüdiger Hahn does not want to sit idly by until the summer:
His Vierwaldstätter Verlag publishing house is launching a new
puzzle magazine with an initial print run of 300,000 copies. Also
Here the enterprising publisher already has experience; he published up to
the TV4 puzzle magazine last summer. Because of the
obvious naming conflict, the continuation of this
magazine after the sale of TVvier to Ringier, he says.
choose more program guides than channels? The Swiss market of
TV magazines is becoming increasingly tight. The
HM-Verlag started with TiptopTV and Ringier with TV2, and U1 is going into the market with
his as yet unchristened project (working title TVTime) into the
Starting holes - more competition is already on the horizon. Rüdiger Hahn
wants to return to the stage next year, which he left in August 2004.
with the sale of TVvier to Ringier.
"I have a ready-made concept in the drawer," reveals Rüdiger
Hahn told Werbewoche. However, it will remain there until
Summer 2006, because that is how long the exclusion from competition that was
sales contract for TVvier. But then Hahn wants to
really get going: With a fortnightly and a monthly
Program booklet.
"I was the first to come up with the idea for a 14-day magazine," says Hahn
confidently. With his monthly magazine, however, he has also immediately
the naming rights for the planned two-week title - namely TV2 - to
Ringier sells. His new project is to be of higher quality than the
competitors that have already been launched. "I assume that my concept
outshines the others," says Hahn. The magazine will also be more expensive
than TV2 and TiptopTV, "because quality and editorial content simply
have their price". The monthly program, which is to start at the same time,
Hahn, on the other hand, wants to bring them to market more cheaply.
The fortnightly magazine will be launched with a broad distribution.
For this large print run, Hahn is "working with a number of printers in the
neighboring countries". Later, however, the magazine will be published in the
Switzerland - as soon as there is a "reasonable print run", Hahn
has reached 40,000 to 50,000 copies.
Incidentally, Rüdiger Hahn does not want to sit idly by until the summer:
His Vierwaldstätter Verlag publishing house is launching a new
puzzle magazine with an initial print run of 300,000 copies. Also
Here the enterprising publisher already has experience; he published up to
the TV4 puzzle magazine last summer. Because of the
obvious naming conflict, the continuation of this
magazine after the sale of TVvier to Ringier, he says.
Hahn is also facing a conflict with Ringier in his collaboration with
out of the way of his brother Michael Hahn. On the website of
Michael's TiptopTV was Rüdiger's second company, RH Media, when it was launched.
Advertising marketer stated. "We did that more so that the
imprint doesn't look so empty," Hahn claims to the
Advertising Week. After Ringier objected due to the non-competition clause
intervened, the entry was deleted again, and RH
Media also does not work for HM-Verlag.
Stefano Monachesi
