Tariff model: "We are a significant step further"
Rainer Sauser, head of marketing at Publicitas and project manager for the new pricing model, is satisfied with the results of the first phase of the model's revision.
Rainer Sauser, Head of Marketing at
Publicitas and project manager for the tariff model, which was launched in 2006 at the request of
of the Swiss Advertising Association (SWA) should be improved
After the first phase of the revision of the model, the
satisfied. Every year, the SWA presents its annual report on
handling and collective bargaining policy demands on the media. In each case
The print media are particularly affected. "Advertising marketing is too
little focus on customer benefit", for example, is at the top of the list
on the wish list. For some time now, 22 major publishers have therefore been working
and Publimedia are working on a simpler tariff model. At least 15
Titles are now ready to take their first steps in 2006. The new model
is based on a new philosophy. Instead of a base price
and to "scare" customers with surcharges, you offer
for example, will tend to offer more favorable fixed formats in the future. More about
You can find out about the improvements in the print sector in the advertising week of
September 29, 2005.
Individual issues of Werbewoche can be ordered by e-mail from
Ginette Peter () can be ordered (CHF
8.00+VAT/postage).
Subscribers can read the article online:
Publicitas and project manager for the tariff model, which was launched in 2006 at the request of
of the Swiss Advertising Association (SWA) should be improved
After the first phase of the revision of the model, the
satisfied. Every year, the SWA presents its annual report on
handling and collective bargaining policy demands on the media. In each case
The print media are particularly affected. "Advertising marketing is too
little focus on customer benefit", for example, is at the top of the list
on the wish list. For some time now, 22 major publishers have therefore been working
and Publimedia are working on a simpler tariff model. At least 15
Titles are now ready to take their first steps in 2006. The new model
is based on a new philosophy. Instead of a base price
and to "scare" customers with surcharges, you offer
for example, will tend to offer more favorable fixed formats in the future. More about
You can find out about the improvements in the print sector in the advertising week of
September 29, 2005.
Individual issues of Werbewoche can be ordered by e-mail from
Ginette Peter () can be ordered (CHF
8.00+VAT/postage).
Subscribers can read the article online:
