Supertext for Hiestand Switzerland: New website written and translated
Hiestand has completely revamped its website. Most of the German and French text comes from Supertext’s “text oven.”.
The new Website is aimed directly at B-to-B customers, which are mainly restaurateurs and gas station owners who want to offer their customers fresh baked goods at all times. In a first step, Supertext worked with various authors from its network to create a selection of sample texts and develop a language that fits Hiestand's new strategy. The second major challenge, according to the press release, was to prepare the existing and new content in a way that was suitable for the Internet, a tightrope walk between SEO-ready and gluschtig-making texts. Supertext not only created the texts in German, but also adapted them into French.
