Somedia makes "Radio Grischa" more visible
From Friday, all "Südostschweiz" frequencies will be broadcasting "Radio Grischa - ds Radio vu do"! The aim is to significantly strengthen "Radio Grischa" within the "Südostschweiz media family", according to a press release. "RSO - Radio Südostschweiz" will remain as a web channel.
More than 35 years ago, "Radio Grischa - ds Radio vu do" went "on air" for the first time as part of the "Südostschweiz media family". As a result, the radio station has "played its way into the hearts of people in Graubünden and beyond as a likeable and identity-creating voice and brand", writes Somedia in the press release.
The high level of identification with "Radio Grischa" was also reflected in the approximately 13,000 signatures that were collected as part of a petition to ensure that the brand name remains part of the "Südostschweiz media family" (Markt-kom.com reported). "In personal exchanges with the population, people repeatedly sympathized with 'Radio Grischa', so it quickly became clear that 'Radio Grischa' is still firmly anchored in the hearts of the people of Graubünden. Like an ibex: not visible everywhere, but always there," summarizes Silvio Lebrument, Chairman of the Board of Directors of Somedia.
As a result, "Südostschweiz" will be broadcasting "Radio Grischa - ds Radio vu do" on all frequencies throughout the broadcasting area from Friday morning. RSO - Radio Südostschweiz" will also remain as a web channel. "This will significantly strengthen 'Radio Grischa' within the 'Südostschweiz media family', so that the ibex will once again triumph on the peaks of south-eastern Switzerland," Somedia CEO Thomas Kundert is convinced.
