Ringier wants to print and broadcast Cash daily

The Ringier Group wants to expand its
Cash media network. The project runs under the name
"Cash daily", as reported by Bilanz. A daily
evening newspaper with up to 16 color tabloid pages and a round
twelve-minute TV program, which is broadcast three times a day as a Swiss
Program window broadcast on the German news channel N-TV
should be broadcast. The program would also be available on the Internet and via
UMTS cell phones. The Abendzeitung would have a circulation of
30,000 copies free of charge in SBB first-class carriages, airports and
airplanes and in the offices of the advertising partners.
According to Bilanz, Ringier envisions these as sponsors who not only
advertising space, but also in the editorial section.
be dealt with. Main sponsors are to receive 1.5 million euros for one year.
francs on the table. According to the
report to determine the interest of advertising customers.
On the one hand, the balance sheet obtains its information from a
confidential presentation of the concept for potential customers who want to
is available. On the other hand, Thomas Trüb, Head of Business Media, confirmed,
the plans to the magazine. Ringier press spokesman Marco
Castellaneta, however, relativized the information at the request of the
Advertising Week. The company is "still deep in the project phase" with Cash
daily. "At the moment, we are testing the marketability," he says. That
journalistic principles are to be abolished
Castellaneta as pure "nonsense".
Read more about Cash daily in the September 22, 2005 issue of Werbewoche.