Radio: SRG loses market share to private broadcasters

As in the first half of 2013, German-speaking Swiss listened to the radio for less time in the second half of the year. SRG stations lost market share to private radio stations, as Mediapulse and Public Data reported on Tuesday.

SRG stations achieved a market share of 64.2 percent in the second half of the year. This represents a decline of 0.7 percentage points from the first six months of last year. Private radio stations achieved a market share of 31.2 percent in German-speaking Switzerland from July to December, compared with 30.4 percent in the first half. The third group, the foreign stations, came to a market share of 4.6 percent. Even before that, SRG had lost market share to the private stations. However, because the measurement method was changed slightly at the beginning of 2013, the data can only be compared with those of previous years to a limited extent.

SRF 1 remains at the top

Overall radio usage declined in the second half of the year. On an average day, 88.5 percent of the population over the age of 15 in German-speaking Switzerland had tuned in to the radio for 122.5 minutes. In the first half of the year, a slightly larger proportion of the population (89.1 percent) had listened to the radio for around one minute longer each day. SRF 1 remains by far the most popular SRG station. Around a third of the German-speaking Swiss population listens to the station for almost 100 minutes a day, but its market share has fallen (from 32.7 percent to 31.7 percent). Among private radio stations, Zurich's Radio 24 leads the field with a market share of 3 percent.

French-speaking Swiss listen to less radio

In French-speaking Switzerland, SRG stations achieved a market share of 65.9 percent (+0.1 percent) in the second half of the year. The private stations ( 24.1 percent) face stronger competition in French-speaking Switzerland than in German-speaking Switzerland from foreign stations, which achieved a market share of 10 percent in the second half of last year. The French-speaking Swiss also listen to the radio for less time than the German-speaking Swiss, averaging 103.7 minutes per day. Residents of Italian-speaking Switzerland are in between, with 119.5 minutes a day. (SDA)

Semester figures available at Mpgroup.ch

 

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