Radio feels the summer slump
The TV and Internet advertising markets got off to a strong start in the second half of the year, according to GEMI. Radio advertising, however, saw an unexpected dip.
The GEMI shows that the TV and internet advertising markets got off to a good start in the second half of the year. However, radio advertising took an unexpected dive, with gross advertising investment in electronic media increasing further in July. The Goldbach Electronic Media Index (GEMI) shows an increase from 312 to 314 points for TV, radio, Internet and teletext combined, and the index for electronic media has risen by a total of 13 points since January 2005. Compared to the advertising market as a whole, there has been a significant increase. The index for the overall advertising market has only increased by 3 points since the beginning of the year and remained unchanged at 164 points in July.
In July, radio advertising recorded a decline for the first time in a long time, from 273 to 271 points. It had been growing steadily since January 2004 and had been the fastest-growing category so far this year. The loss of 2 index points is therefore all the more surprising.
Internet is on the riseTeletext also suffered a loss. Its index fell from 197 to 196. Television, on the other hand, surprisingly increased by 3 points to 315 in the summer month of July. Internet advertising was also able to leave the somewhat flatter growth phase of the previous summer months behind. With an increase of
2 to 160 points, another promising performance.
The GEMI is calculated by advertising marketer Goldbach Media. It shows the monthly development of advertising expenditure in the electronic media and in the overall market since the introduction of the first TV advertising window in 1993. The index is based 100% on the Media Focus data collected and published monthly. The monthly seasonality is filtered out of the time series in a two-stage process.
Rona Grünenfelder
In July, radio advertising recorded a decline for the first time in a long time, from 273 to 271 points. It had been growing steadily since January 2004 and had been the fastest-growing category so far this year. The loss of 2 index points is therefore all the more surprising.
Internet is on the riseTeletext also suffered a loss. Its index fell from 197 to 196. Television, on the other hand, surprisingly increased by 3 points to 315 in the summer month of July. Internet advertising was also able to leave the somewhat flatter growth phase of the previous summer months behind. With an increase of
2 to 160 points, another promising performance.
The GEMI is calculated by advertising marketer Goldbach Media. It shows the monthly development of advertising expenditure in the electronic media and in the overall market since the introduction of the first TV advertising window in 1993. The index is based 100% on the Media Focus data collected and published monthly. The monthly seasonality is filtered out of the time series in a two-stage process.
Rona Grünenfelder
