Publicitas divides Swiss sales into four areas
Publicitas provides information on the interim status of its reorganization and announces that sales in Switzerland will be divided into four areas in future. Patrick Cuénoud will take over the management of the two western Swiss regions, René Gehrig will head the central sales region and Stefan Bai will be in charge of the eastern region. Further reorganization steps are planned from August.
Publicitas provides information on the interim status of its reorganization and announces that sales in Switzerland will be divided into four areas in future. The reorganization is progressing "faster than planned", according to a press release issued on Friday evening. In particular, the marketing of print media and TV has become more effective, transparent and sales-oriented. Further reorganization steps are planned for August to optimize sales processes and services. Sales Switzerland under Thomas Bargetzi will in future be divided into four regional sales areas (Léman, ROC, Central and East). In addition, the two departments "National Sales" and "Direct Sales" will be created in Zurich. The competence units for each media category will be located in National Sales. The main task of the regional sales units with their branch network will continue to be active print sales, the press release continues. In addition, however, consulting and sales across all media are to be successively promoted. Competence units will be deployed for this purpose. They will support the regions with specific know-how, for example on electronic media. They will also look after the partners in the media agencies and customers, as Bargetzi is quoted in the communiqué. The key account departments of Publicitas Publimedia and the "Electronic & Interactive" units will work more closely together in future. In consultation with the agencies involved, they will look after the 50 or so most important advertising clients. The "Media Partner Relations" unit will be integrated into Sales. A newly introduced reporting system is intended to ensure uniform measurability across all areas of the company. And Publicitas is apparently focusing on internal competition: since June, all sales units have been able to see how their sales performance compares with that of other units on a ranking list. The heads of the "Sales Switzerland" sales organization from 1 August 2008 and 1 September 2009 are:Head: Thomas Bargetzi
Sales area West: Patrick Cuénoud
Central sales area: René Gehrig
Sales area East: Stefan Bai
NZZ-Media: Walter Vontobel
Publicitas Publimedia: Stephan Gartenmann
Electronic & Interactive: Tim Dührkoop
Publicitas Publiconnect: Markus Bucher
Direct Sales: Moreno Cavaliere
Publicitas Publimag: Darko Panic
New Sales: Werner Schlatter
Publicitas Swiss Press: Paul Baumgartner
Media Partner Relations: Alexandra Kasper
Sales Support: Heinz BischofHead of Marketing & Communications Worldwide:Head: Christian Gartmann
Market Development: Séverine Lago
Marketing Services: Michael Schaefer
Legal Services: Jan Widmer
Project Rebranding: Sabine Tschopp
Sales area West: Patrick Cuénoud
Central sales area: René Gehrig
Sales area East: Stefan Bai
NZZ-Media: Walter Vontobel
Publicitas Publimedia: Stephan Gartenmann
Electronic & Interactive: Tim Dührkoop
Publicitas Publiconnect: Markus Bucher
Direct Sales: Moreno Cavaliere
Publicitas Publimag: Darko Panic
New Sales: Werner Schlatter
Publicitas Swiss Press: Paul Baumgartner
Media Partner Relations: Alexandra Kasper
Sales Support: Heinz BischofHead of Marketing & Communications Worldwide:Head: Christian Gartmann
Market Development: Séverine Lago
Marketing Services: Michael Schaefer
Legal Services: Jan Widmer
Project Rebranding: Sabine Tschopp
