Private radio stations want to restrict SRG
The Association of Swiss Private Radio Stations (VSP) wants the SRG to withdraw from those market segments that can just as easily be filled by private broadcasters. For its part, the SRG would like to form a partnership with private media outlets—it believes this is the way to survive in the online market.
In its statement on the studies published by OFCOM, the VSP pleads for a redefinition of the SRG's mission. In the case of radio programs, it should concentrate on DRS 1 and 2. DRS 2 should also be merged with the second programs of other language regions. SRG should leave the regional journals to the private broadcasters and dispense with DRS 3, Virus, Musikwelle and Swiss Classic, Pop and Jazz. DRS should also continue to do without radio advertising.
SRG does not see itself as an adversary, but as a partner of the private media, as it emphasizes in its statement. Together, SRG and the private sector could muster some critical mass against Google, Facebook & Co. With a partnership, they could strengthen themselves on the Internet advertising market and reduce costs. They see themselves as a sustainable guarantor of an independent Swiss (media) offering. SRG refers to its co-financing of the Swiss Dispatch Agency (SDA), which enables smaller newspapers to offer a complete range of services.
