Print media feel the economy
Audience Research: According to WEMF, Swiss print media are showing a slight upward trend. Mach Basic and Mach Consumer are now published every six months.
Reader research According to Wemf, the Swiss print media are trending slightly upwards. Mach Basic and Mach Consumer are now published every six months, and although in homeopathic doses, the much-vaunted economic upturn seems to be gradually reaching the battered print media. The reader market remains stable. Wemf AG für Werbemedienforschung's Mach Basic data, published every six months for the first time, shows that the majority of the most important Swiss print media are showing an upward trend - with a few exceptions.20 Minuten cracks the millionSo the commuter newspaper 20 Minuten continues its rise. The paper has increased its net reach by 9.7 percent and is now read by almost 1.04 million people. This means that the paper has exceeded the one million reader mark. The significant increase in readership is due to the launch of the new regional edition for St. Gallen last June, which is reflected in the statistics for the first time. All but three of the largest paid daily newspapers have increased their readership. Ringier's emancipated tabloid Blick, for example, has managed to overcome the ongoing decline in readership for the time being and has gained around 10,000 readers (now 7,27,000). The Aargauer Zeitung (267,000) and the conglomerate Mittelland Zeitung (39,000) continued to record upward trends. The Südostschweiz Group (255000) and the Neue Luzerner Zeitung (297000) are also among the winners.
NZZ Group loses readersThe Tages-Anzeiger also increased its reach by 1.7 percent after recent losses (576,000), while the Neue Zürcher Zeitung lost 1,000 readers (33,000,000). The St. Galler Tagblatt, which belongs to the NZZ Group, and other associated titles in eastern Switzerland also recorded a loss of 6000 readers (223,000). Finally, the Berner Zeitung - the Bund no longer appears separately in the statistics - also lost 2000 readers (403,000).
Wemf reports almost unchanged figures for the Basler Zeitung (210000), with a slight increase in net reach of 0.3 percent.
In French-speaking Switzerland, the most important daily newspapers all gained readers. Le Temps (125,000) and Le Matin (363,000) achieved the most growth with 10,000 readers each, followed by 24 Heures (273,000; +7,000) and the Tribune de Genève (177,000; +2,000). 24 Heures launched four new split editions from April 2005, which are considered as one title in the survey. Corriere del Ticino and La Regione Ticino also increased slightly in Ticino.
Sunday press continues to pick up The sun is shining for the Sunday press across the board, with the exception of the southernmost canton. With 998,000 readers (+10000), SonntagsBlick is the most-read Sunday title, followed by SonntagsZeitung (+11,000) and NZZ am Sonntag (+9,000). In French-speaking Switzerland, Le Matin dimanche also gained 15,000 readers (606,000), while in Ticino Il Caffè della domenica lost 5,000 readers and even lost 4.1 percent net reach. Il Mattino della domenica also lost a total of 1000 readers (87000).
Among the business titles, only Bilanz stands out negatively in the statistics, but only because the paper doubled its publication to fortnightly in February 2005. While the Tamedia title Finanz und Wirtschaft remained unchanged, Cash (284,000) increased its readership by 11,000 and HandelsZeitung (14,000) by 1,000. In French-speaking Switzerland, the same applies to Bilan as to its sister paper Bilanz, while the daily business paper L'Agéfi is obviously losing readers (not only the editor-in-chief) (15,000; -4,000).
Weekly press with plusBecause the magazine (643,000) has also been included in the Berner Zeitung, Basler Zeitung and Solothurner Tagblatt since February 2005, its readership has practically grown by 114,000 people, which is why, according to Wemf, comparisons with the previous year are not permitted for methodological reasons. Nevertheless, NZZ Folio still has more readers (66,000) with an increase of 10,000. Facts and Weltwoche both recorded a slight increase of 1,000 readers each. The weekly newspaper WOZ, on the other hand, continues to lose readers (107000; -6000). The major magazines also made gains: Schweizer Illustrierte gained 12,000 readers (1054,000) and Schweizer Familie 4000 (71,000). There were significant changes in two cases: On the one hand, Das Beste from Reader's Digest lost 22000 readers (400000) and lost 5.3 percent net reach. On the other hand, only 235,000 readers were interested in Film imnächst (-23,000 readers) with a 9.2 percent drop in net reach. The statistics also point to special features. In two cases, for example, the name change of a title had a negative impact on reader interest. Until May, the health tip was still called Puls-Tipp. The name change cost the title 8000 readers (633000). The same thing happened on a larger scale to the TV magazine TVstar, known as TR7 until the end of January 2005: the magazine lost 45,000 readers (375,000) and 10.7 percent of its net reach.
New: Half-year figuresThe Mach Basic and Mach Consumer readership and consumption study,
which Wemf publishes every year, will in future be published every six months in March and September. The first half-year results of both studies have been available since March 28. This is Wemf's response to the increasing importance of up-to-date performance data in a competitive and fast-moving market. This can already be seen in the current edition of Mach Basic, which includes 12 new titles and title combinations. In future, it will be possible to react more quickly to changes in the reader and advertising market. No methodological changes have been made, and it is still possible to compare readership trends and reach with previous issues. The results continue to be based on a sample of 12 months, with the six oldest months being replaced by new ones. The current publication from March 2006 therefore covers the period from October 2004 to September 2005 with the same number of interviews (over 23700).
René Worni
NZZ Group loses readersThe Tages-Anzeiger also increased its reach by 1.7 percent after recent losses (576,000), while the Neue Zürcher Zeitung lost 1,000 readers (33,000,000). The St. Galler Tagblatt, which belongs to the NZZ Group, and other associated titles in eastern Switzerland also recorded a loss of 6000 readers (223,000). Finally, the Berner Zeitung - the Bund no longer appears separately in the statistics - also lost 2000 readers (403,000).
Wemf reports almost unchanged figures for the Basler Zeitung (210000), with a slight increase in net reach of 0.3 percent.
In French-speaking Switzerland, the most important daily newspapers all gained readers. Le Temps (125,000) and Le Matin (363,000) achieved the most growth with 10,000 readers each, followed by 24 Heures (273,000; +7,000) and the Tribune de Genève (177,000; +2,000). 24 Heures launched four new split editions from April 2005, which are considered as one title in the survey. Corriere del Ticino and La Regione Ticino also increased slightly in Ticino.
Sunday press continues to pick up The sun is shining for the Sunday press across the board, with the exception of the southernmost canton. With 998,000 readers (+10000), SonntagsBlick is the most-read Sunday title, followed by SonntagsZeitung (+11,000) and NZZ am Sonntag (+9,000). In French-speaking Switzerland, Le Matin dimanche also gained 15,000 readers (606,000), while in Ticino Il Caffè della domenica lost 5,000 readers and even lost 4.1 percent net reach. Il Mattino della domenica also lost a total of 1000 readers (87000).
Among the business titles, only Bilanz stands out negatively in the statistics, but only because the paper doubled its publication to fortnightly in February 2005. While the Tamedia title Finanz und Wirtschaft remained unchanged, Cash (284,000) increased its readership by 11,000 and HandelsZeitung (14,000) by 1,000. In French-speaking Switzerland, the same applies to Bilan as to its sister paper Bilanz, while the daily business paper L'Agéfi is obviously losing readers (not only the editor-in-chief) (15,000; -4,000).
Weekly press with plusBecause the magazine (643,000) has also been included in the Berner Zeitung, Basler Zeitung and Solothurner Tagblatt since February 2005, its readership has practically grown by 114,000 people, which is why, according to Wemf, comparisons with the previous year are not permitted for methodological reasons. Nevertheless, NZZ Folio still has more readers (66,000) with an increase of 10,000. Facts and Weltwoche both recorded a slight increase of 1,000 readers each. The weekly newspaper WOZ, on the other hand, continues to lose readers (107000; -6000). The major magazines also made gains: Schweizer Illustrierte gained 12,000 readers (1054,000) and Schweizer Familie 4000 (71,000). There were significant changes in two cases: On the one hand, Das Beste from Reader's Digest lost 22000 readers (400000) and lost 5.3 percent net reach. On the other hand, only 235,000 readers were interested in Film imnächst (-23,000 readers) with a 9.2 percent drop in net reach. The statistics also point to special features. In two cases, for example, the name change of a title had a negative impact on reader interest. Until May, the health tip was still called Puls-Tipp. The name change cost the title 8000 readers (633000). The same thing happened on a larger scale to the TV magazine TVstar, known as TR7 until the end of January 2005: the magazine lost 45,000 readers (375,000) and 10.7 percent of its net reach.
New: Half-year figuresThe Mach Basic and Mach Consumer readership and consumption study,
which Wemf publishes every year, will in future be published every six months in March and September. The first half-year results of both studies have been available since March 28. This is Wemf's response to the increasing importance of up-to-date performance data in a competitive and fast-moving market. This can already be seen in the current edition of Mach Basic, which includes 12 new titles and title combinations. In future, it will be possible to react more quickly to changes in the reader and advertising market. No methodological changes have been made, and it is still possible to compare readership trends and reach with previous issues. The results continue to be based on a sample of 12 months, with the six oldest months being replaced by new ones. The current publication from March 2006 therefore covers the period from October 2004 to September 2005 with the same number of interviews (over 23700).
René Worni
