PKZ publishes "highest-circulation magazine"
With Adress, the PKZ Group has created a customer magazine whose editorial section is dedicated to fashion and lifestyle. and lifestyle.
The PKZ Group with the fashion stores
Feldpausch, Blue Dog, PKZ and Burger are launching a new
customer magazine, the editorial section of which focuses on fashion and the
lifestyle. According to PKZ Head of Communications Caroline Röösli
a special publishing house was founded for Adress, which publishes four times a year.
is published in a print run of 500,000 copies - and thus, according to
Communiqué is "the biggest magazine in Switzerland". The magazine is distributed to
480,000 people from the PKZ customer database were sent, 20,000
Copies are displayed at "in-places", as the
media documentation. It appears in pocket format on
German and
French. Strictly speaking, this is the second attempt at the
lifestyle magazine. In 2000, Adress was launched as a further development of the
PKZ product catalog. After a few issues
however, the trial was aborted: Surveys had shown that the
audience doesn't want to read articles about fashion, they want to see the clothes,
as Bilanz wrote in 2003. From then on, a conventional
Catalog sent out.
Feldpausch, Blue Dog, PKZ and Burger are launching a new
customer magazine, the editorial section of which focuses on fashion and the
lifestyle. According to PKZ Head of Communications Caroline Röösli
a special publishing house was founded for Adress, which publishes four times a year.
is published in a print run of 500,000 copies - and thus, according to
Communiqué is "the biggest magazine in Switzerland". The magazine is distributed to
480,000 people from the PKZ customer database were sent, 20,000
Copies are displayed at "in-places", as the
media documentation. It appears in pocket format on
German and
French. Strictly speaking, this is the second attempt at the
lifestyle magazine. In 2000, Adress was launched as a further development of the
PKZ product catalog. After a few issues
however, the trial was aborted: Surveys had shown that the
audience doesn't want to read articles about fashion, they want to see the clothes,
as Bilanz wrote in 2003. From then on, a conventional
Catalog sent out.
