NZZ makes watches and jewelry shine

The NZZ and NZZ am Sonntag are launching
a new glossy supplement. The first issue is all about watches and
Jewelry. It will be published on November 8 in the NZZ and on November 13 in the NZZ am
Sunday. The supplement will be 60 pages long and
will be published in a print run of 312,000 copies. However, this will
not launching a new insert or even a new marketing concept, emphasized
NZZ coordinator Beat Brenner on request. The initiative for the
The project was initiated by the editorial offices and was already
has been initiated. The decision was made in favor of watches and jewelry,
because the topic is too short in the fall, but is still topical.
Limited space in the style section of the NZZ am Sonntag and the
question of whether standard newsprint is the appropriate form of presentation for
luxury goods, ultimately spoke in favor of a glossy supplement. How
the supplement to the European Football Championship in Barcelona have also
Watch supplement, the two NZZ editorial teams worked together. Burner
estimates the proportion of editorially produced articles at around 53
percent. Stylistically and typographically, the four-column design of the
Supplement combines elements from both titles. What is unusual is the
Format: At 28 by 40 centimeters, folded once in the middle, it should be
to attract the attention of readers. After evaluating the
The first high-gloss experiences are made on Falkenstrasse.
Supplement plans for next year. According to
Brenner another two to three supplements, a final decision
is still pending.
René Worni