Don't get stuck in outdated patterns
Publisher Survey The trend is clear: Those who see the new map of Swiss economic regions as confirming their existing strategy support the model. The others, on the other hand, are more likely to reject it.
Publisher survey The trend is clear: those who feel that the new map of Switzerland's economic regions confirms their current strategy will support the model. Others, on the other hand, are more likely to reject it.regions are dynamic entities. Living, working, shopping and leisure no longer happen in one place. "All business is local" is still true, but "local" is getting bigger and bigger. It is therefore a matter of intellectual honesty to adapt the outdated economic areas to the new conditions. Anyone who believes they can stop structural change by sticking to outdated patterns will be punished by the market. In our company, we have always tried to strategically anticipate spatial changes: TeleBärn concession for the German-speaking Espace Mittelland, Berner Zeitung with new split editions or on the periphery of its distribution area with new cooperations. And a few years ago we even changed our name from Berner Tagblatt Mediengruppe to Espace Media Groupe. We see the planned adjustment mainly as an improvement.wrong orientation towards the big cities The reorganization of the economic areas shows a contradiction to practice. In recent years, the publishing houses in the major centers have lost strength, while the medium-sized and large publishing houses have become stronger. People are increasingly turning to media from smaller regions. The division of economic areas, which is based primarily on the big cities, is wrong. Information and communication is increasingly coming from smaller areas again - where people get their emotions and information from is important, not which regions they commute to. Beat Ravaioli, Publishing Director
Südostschweiz
Obvious and sensibleIn Central Switzerland, the new economic areas have almost no impact. It makes sense to merge Central Switzerland into one WG. It has always been a compact economic area. It is also true that Ausserschwyz is oriented towards Zurich, which has always been the case. There are certain interfaces in Freiamt, Zofingen and Zug. Zug already belonged to Central Switzerland, but this is now even clearer. There is no discussion about the border with Bern; it corresponds exactly to our newspaper distribution. And the border with Ticino is based on language.
Erwin Bachmann, Delegate of the Board of Directors LZ Medien
Positive and necessary, but ...
From the perspective of Northwestern Switzerland, the reclassification of the economic areas does not change anything significant. We consider it positive and necessary to adapt the regions to current conditions. The issue of border regions remains unsatisfactory. Our newspapers are also published along the borders with Germany and France. However, the economic area stops at the border. This means that several thousand readers of our newspapers in Mach are always missing, which makes additional research necessary from time to time.
Daniel Sommer, Publishing Director Basler Zeitung
Little surprised by the new mapI have not yet been presented with the Publicom model - only the "new map" is available to me without comment. I am not very surprised that the canton of Thurgau has been divided into the economic areas of St.Gallen and Zurich. I can live with that very well, as this division also corresponds to my personal experiences and feelings. I have much more difficulty with the addition of the entire Werdenberg district to the Chur region. Daniel Ehrat, Publishing Director St. Galler Tagblatt
A disservice to regional newspapers In our view, commuting to work does not have much to do with the center of life. Due to the concentration of the service centers of large employers in the metropolitan areas - notabene not in the centers, but in the agglomeration - many employees commute today. For the communications industry and the clients who are to use the new classification, however, it is relevant where mortgages are taken out, cars leased and televisions purchased. And this rarely happens at the place of work. The expansion of communication areas means that the local roots of the regional press are less important. And this is why the inventors of the new territorial division are doing a disservice to regional daily newspapers and, above all, to advertisers who give weight to regional criteria in their media planning.
Ueli Eckstein, Head of Print Media at the AZ Media Group
Albert P. Stäheli, CEO Espace Media and Chairman of the Advertising Market Group of the Swiss Press Association
Südostschweiz
Obvious and sensibleIn Central Switzerland, the new economic areas have almost no impact. It makes sense to merge Central Switzerland into one WG. It has always been a compact economic area. It is also true that Ausserschwyz is oriented towards Zurich, which has always been the case. There are certain interfaces in Freiamt, Zofingen and Zug. Zug already belonged to Central Switzerland, but this is now even clearer. There is no discussion about the border with Bern; it corresponds exactly to our newspaper distribution. And the border with Ticino is based on language.
Erwin Bachmann, Delegate of the Board of Directors LZ Medien
Positive and necessary, but ...
From the perspective of Northwestern Switzerland, the reclassification of the economic areas does not change anything significant. We consider it positive and necessary to adapt the regions to current conditions. The issue of border regions remains unsatisfactory. Our newspapers are also published along the borders with Germany and France. However, the economic area stops at the border. This means that several thousand readers of our newspapers in Mach are always missing, which makes additional research necessary from time to time.
Daniel Sommer, Publishing Director Basler Zeitung
Little surprised by the new mapI have not yet been presented with the Publicom model - only the "new map" is available to me without comment. I am not very surprised that the canton of Thurgau has been divided into the economic areas of St.Gallen and Zurich. I can live with that very well, as this division also corresponds to my personal experiences and feelings. I have much more difficulty with the addition of the entire Werdenberg district to the Chur region. Daniel Ehrat, Publishing Director St. Galler Tagblatt
A disservice to regional newspapers In our view, commuting to work does not have much to do with the center of life. Due to the concentration of the service centers of large employers in the metropolitan areas - notabene not in the centers, but in the agglomeration - many employees commute today. For the communications industry and the clients who are to use the new classification, however, it is relevant where mortgages are taken out, cars leased and televisions purchased. And this rarely happens at the place of work. The expansion of communication areas means that the local roots of the regional press are less important. And this is why the inventors of the new territorial division are doing a disservice to regional daily newspapers and, above all, to advertisers who give weight to regional criteria in their media planning.
Ueli Eckstein, Head of Print Media at the AZ Media Group
Albert P. Stäheli, CEO Espace Media and Chairman of the Advertising Market Group of the Swiss Press Association
