New photo soap daily on your cell phone

Mobile love, hate and eroticism are the
Ingredients of a new photo love story called "We Love" for cell phones.
Fixe media makers take up an idea from Holland and want to make the soap
into a daily topic of conversation. The makers of Active Mobile, a
subsidiary of Goldbach Media AG, think it's a bit awkward when it comes to
their youngest child "We Love": The "Multi Channel Picture Soap Opera" is
nothing more than a series of pictures of an average of eight
to twelve pictures, which can be downloaded daily as MMS from April 3.
The new soap opera or photo novella can be downloaded to a cell phone for 90 centimes. The new soap opera or photo novella, as it is called according to Managing
Director Mike Weber of Active Mobile, has correctly stated in her
Predecessor version in the Netherlands from 2003 as Jong Zuid already
Success stories written. A loyal following of over
50,000 predominantly female fans aged between 15 and 25
episodes about a student flat share, a student's
advertising agency and a café on their cell phones.

"We thought about adapting the story for German-speaking Switzerland.
adapt," says Mike Weber, who has been thinking about the idea for some time.
had brooded over. However, for a story to work, it needs
a minimum of recognition effect. The plot takes place in the
the more affluent milieu of the rich and beautiful in Zurich's
Seefeld quarter. As is usual in the genre, We Love is also about
Love, hate, intrigue, sex and crime. At the center of the story are
six Jeunesse dorée teenagers in three relationship constellations, which are
viewers "insights into a world that is rather closed to normal citizens and
mysterious world", according to a press release.
is called. Weber sees no difficulty in combining complex stories with
few pictures and refers to comic strips or to the
well-known photo love stories from Bravo, where this works perfectly.

First five episodes free of charge
A total of 80 episodes of We Love are planned for the first season,
which are downloaded on working days from Monday to Friday.
with a summary at the end of the week. The first
five episodes are free of charge. "We are deliberately targeting a young audience.
audience," says Weber, because older generations use the
MMS functions on their cell phones. The photo novella should,
comparable to the commuter newspaper, to everyday topics of conversation
will be. It is still unclear how the text will be added to the images.

The castings for the actors and actresses have just started.
who on the one hand pose for the story and on the other hand
We Love in numerous trailers on TV and radio.
We Love is not intended to make anyone rich, nor do the makers want their
ripping off a young target audience. Given the cost of 50 centimes for
a conventional picture message, Weber finds the price for a sequence
of 90 centimes is not excessive. "You can also cancel your subscription at any time.
and get off in the middle," adds Weber. In comparison with the
The Swiss are a favorable role model for the Netherlands: one of two
daily episodes of Jong Zuid cost 1 euro.

Cross-media marketing platform
The photo novella sees itself first and foremost as a cross-media
Marketing platform for the media partners 71Media (Pro 7/Sat1 Switzerland),
20 Minuten and Radio Energy Zurich as well as the sponsors Cadbury, Nokia
and orange. "The target group is interesting for us and fits well with
ProSieben/Sat1," says Christian Gartmann, Managing Director of
ProSieben/Sat1 Switzerland. With www.welove.ch, We Love also has
a website with information, downloads and other offers.
Partners and sponsors are also free to publish on the
website to communicate its own offers and campaigns. Whether the matter
will work out is completely open. "We'll be surprised",
says Gartmann.

René Worni